British YouTuber Saffron Barker has launched the #YouTubers4NHSHeroes campaign, encouraging fellow influencers to donate their advertising income from one video of their choice to NHS Charities Together on Super Saturday (April 11).

The Strictly Come Dancing 2019 star commented 'The YouTube world is such a great community - made up of so many talented individuals with a huge audience. I really wanted to find a way for us to come together and help to support our amazing NHS in this time-of-need. Our frontline workers are doing such an amazing job and as a group we can make positive change'.